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Morning Briefing - Thursday, January 9, 2026
Greenfield Marketing
Good morning! Your cost per lead dropped 14% yesterday while spend stayed flat. Your retargeting campaigns are driving most of the gains. The new video creative is outperforming static images by 2.3x.
$1,240
Spend 0%
47
Leads +18%
$26.38
CPL -14%
1.82%
CTR +8%
Questions about today's data
The problem
You're running ads on Meta, Google, maybe more. Every morning you log into each platform, dig through the data, try to figure out what changed. By the time you know what's going on, half your morning is gone.
The solution
Nuanso pulls everything into one place, analyzes it for you, and tells you what to focus on. Every morning. In Slack or in the app.
Get instant answers, creative analysis, and recommendations.
You
Do a creative analysis of our lowest performing video ad and tell me how to improve it.
Advisor
Looking at your video retention data, your lowest performing video ad is "Summer Sale | Carousel | Video" - it has the worst hook retention at just 11% (vs. 60% benchmark).
The Problem
This video is bleeding viewers immediately - 89% drop off in the first few seconds. Only 11% make it to the 25% mark:
How to Fix It
Immediate Hook Changes:
Your other video ads have similar hook problems. Once you crack this formula, apply it across all campaigns.
Got a question? Just ask. Nuanso analyzes your metrics and creatives and tells you what to do. Better CTR, longer video views, ads that convert.
No spend? CPL spiking? You'll know before it hurts.
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