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# morning-briefing
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NuansoAPP9:00 AM

Morning Briefing - Thursday, January 9, 2026

Greenfield Marketing

Good morning! Your cost per lead dropped 14% yesterday while spend stayed flat. Your retargeting campaigns are driving most of the gains. The new video creative is outperforming static images by 2.3x.

$1,240

Spend 0%

47

Leads +18%

$26.38

CPL -14%

1.82%

CTR +8%

Questions about today's data

Best campaign?Why did CTR improve?
Full Report

The problem

You're running ads on Meta, Google, maybe more. Every morning you log into each platform, dig through the data, try to figure out what changed. By the time you know what's going on, half your morning is gone.

The solution

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Greenfield
TodayPerformanceAdvisor

You

Do a creative analysis of our lowest performing video ad and tell me how to improve it.

Advisor

Looking at your video retention data, your lowest performing video ad is "Summer Sale | Carousel | Video" - it has the worst hook retention at just 11% (vs. 60% benchmark).

The Problem

This video is bleeding viewers immediately - 89% drop off in the first few seconds. Only 11% make it to the 25% mark:

  • 11% reach 25% (should be 60%)
  • 5% reach 50%
  • 2% reach 75%

How to Fix It

Immediate Hook Changes:

  1. 1. Lead with motion - Start with product in action, not a static shot
  2. 2. Value prop in first 2 seconds - Text overlay: "50% off ends Sunday"
  3. 3. Create urgency - Countdown timer or "Limited stock" messaging

Your other video ads have similar hook problems. Once you crack this formula, apply it across all campaigns.

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Got a question? Just ask. Nuanso analyzes your metrics and creatives and tells you what to do. Better CTR, longer video views, ads that convert.

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